the amazon’s best test database for this assignment is available on


The two keys to having a successful online business are generating traffic and monetizing it. Amazon has  

been very successful at both. They have tens of millions of customers and they sell books and other  

products to them, as well as Kindles and eBooks, as well as the products of other retailers. In this  

hypothetical assignment we are considering the possibility of Amazon augmenting its monetization efforts  

by promoting by email a set of product it calls “Amazon’s Best.” 


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